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Favourite Projects

I've had the opportunity to lead several projects throughout my 20-year travel career.


I've done everything from research, segmentation, positioning, targeting and strategy, planning to production, execution and reporting. I’ve created integrated campaigns utilising a plethora of mediums such as TV, radio, print, direct mail, brochures, paid & organic social and targeted search engine marketing. I've coordinated both consumer and trade events and produced many consumer-facing videos. Too many to show!

Here are some of my favourites! 

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Onboard with Cruise Passenger Videos

I was responsible for launching Big Splash Media's Onboard with Cruise Passenger video services. My role included ideation, pitching to clients, securing funding, internal and external stakeholder management.

I managed all aspects of film production, including briefing videographer and talent, on-location coordination including shoot schedule and post-production, editing, approvals process and more.  


Cruiseco Adventurer Authentic Asia Video

I worked with a cinematographer to create a beautiful, commercial-type video to promote an exclusive ship charter in Vietnam and Cambodia. The video was designed in a way that captures the viewers' attention and directs them to a website where they can find out more details about the cruise.

I was responsible for the end to end project management including (but not limited to) briefing external parties, stakeholder management, talent acquisition, music selection, editing and distribution to the travel trade. 


Cruiseco Collection Destination Brochures

I contributed to the development of Cruiseco's value proposition, One Stop Shop for all holidays afloat. I worked with product and pricing specialists, graphic designers and cruise brands to create a bespoke range of destination-specific brochures combining various cruise line offerings and their best itineraries with airfares and land arrangements. 

The brochures were a unique offering for the travel agent trade allowing them to offer their clients options across a variety of contemporary, mid-range, luxury, river, small ship, expedition and niche products.  

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