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Favourite Projects

I've had the opportunity to lead several projects throughout my 20-year travel career.

 

I've done everything from research, segmentation, positioning, targeting and strategy, planning to production, execution and reporting. I’ve created integrated campaigns utilising a plethora of mediums such as TV, radio, print, direct mail, brochures, paid & organic social and targeted search engine marketing. I've coordinated both consumer and trade events and produced many consumer-facing videos. Too many to show!
 

Here are some of my favourites! 

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Onboard with Cruise Passenger Videos

I was responsible for launching Big Splash Media's Onboard with Cruise Passenger video services. My role included ideation, pitching to clients, securing funding, internal and external stakeholder management.

I managed all aspects of film production, including briefing videographer and talent, on-location coordination including shoot schedule and post-production, editing, approvals process and more.  

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Cruiseco Adventurer Authentic Asia Video

I worked with a cinematographer to create a beautiful, commercial-type video to promote an exclusive ship charter in Vietnam and Cambodia. The video was designed in a way that captures the viewers' attention and directs them to a website where they can find out more details about the cruise.

I was responsible for the end to end project management including (but not limited to) briefing external parties, stakeholder management, talent acquisition, music selection, editing and distribution to the travel trade. 

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Cruiseco Collection Destination Brochures

I contributed to the development of Cruiseco's value proposition, One Stop Shop for all holidays afloat. I worked with product and pricing specialists, graphic designers and cruise brands to create a bespoke range of destination-specific brochures combining various cruise line offerings and their best itineraries with airfares and land arrangements. 

The brochures were a unique offering for the travel agent trade allowing them to offer their clients options across a variety of contemporary, mid-range, luxury, river, small ship, expedition and niche products.  

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